Red Ribbon Week is the nation’s oldest and largest drug prevention awareness program. Each day during Red Ribbon Week, we encourage the students to participate in the following activities:
- Neon Monday – “Let Your True Colors Shine”. Wear your brightest neon colors.
- Jersey Tuesday – “Team Up Against Drugs”. Wear your favorite jersey or team shirt.
- Hero Wednesday – “Be a Hero – Don’t Do Drugs!”. Dress like a super hero or someone you admire.
- Throwback Thursday – “Drugs are a Thing of the Past!”. Wear clothing from our favorite decade.
- Red Out Friday – “McCall says no to Drugs!” Wear all red McCall Clothing.
It is an ideal way for people and communities to unite and take a visible stand against drugs. Show your personal commitment to a drug-free lifestyle through the symbol of the Red Ribbon, October 23 - 31st.
The Red Ribbon Campaign® was started when drug traffickers in Mexico City murdered DEA agent Kiki Camarena in 1985. This began the continuing tradition of displaying Red Ribbons as a symbol of intolerance towards the use of drugs. The mission of the Red Ribbon Campaign® is to present a unified and visible commitment towards the creation of a DRUG - FREE AMERICA.
National Family Partnership is the sponsor of the National Red Ribbon Week® Celebration. We are helping citizens across the country come together to keep children, families and communities safe, healthy and drug-free, through parent training, networking and sponsoring the National Red Ribbon Campaign®.
WHY SUPPORT THE NATIONAL THEME?
A theme unifies each year’s campaign and helps to broadcast one message, creating a tipping point to change behavior.